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A Little About Me

black and white photo of Nicole at letterpress machine
photo of Nicole while hiking

Hello again! 👋 I'm Nicole!

My work focuses on all forms of digital design, but most specifically product design, design systems, and web development.

I strive to create innovative solutions that are accessible, elegant, and intuitive.

Currently, I am a product designer on the design systems team at State Farm.

In the past, I was a senior product designer at Think Company, where I worked on a design systems team for Comcast Xfinity; a lead designer at KDG, where I led branding, marketing, and website initiatives; and a web designer at a small web agency where I built hundreds of WordPress sites.

After hours, you can find me working on freelance projects. My freelance clients have included: Wild Alaskan Company, Instacart, ByHeart, Mayo Clinic Diet, and the US EPA.

I also like to stay busy with letterpress or printmaking as often as possible. My non-creative related hobbies include: reading, playing tennis, and taking frequent trips to my favorite bakeries.

I’m always looking for a new experience or challenge. If you have any cool projects or opportunities, I’d love to hear from you!

Get in touch

What my teammates say

screenshot of a FigJam file with sticky notes of positive feedback for Nicole

Skills

  • Strategy + Creative Consulting
    — Art Direction, Business + Brand Strategy, Brand Messaging, Copywriting, Creative Direction, Photo + Video Direction
  • Visual Design
    — App Design, Brand Identity, Brand Collateral, Editorial & Print Design, Illustration, Logo Design, Letterpress, Printmaking, Publication Design, Website Design
  • Product Design
    — ADA Compliance, Content Audits, Design System Creation + Maintenance, Prototyping, UI/UX Design, Usability Testing, User Research, WCAG Compliance, Wireframing
  • Development
    — HTML, CSS/SCSS, basic PHP, basic Javascript, Webflow, WordPress, BigCommerce, Shopify

Experience

  • State Farm
    — Product Designer, Design Systems
    2024—Present
  • Self-Employed (Freelance)
    ‍‍
    — Brand + Web Designer
    2016—Present
  • Wilkes University
    — Adjunct instructor, interactive design
    2024
  • Think Company
    — Senior Product Designer
    2021—2024
  • KDG
    — Brand + Marketing Designer
    2018—2021
  • Enter.net
    — Web Designer
    2017—2018
  • Allan P. Kirby Center
    — Graphic Design Intern
    2016—2017
  • Etruscan Press
    ‍‍
    — Graphic Design Intern
    2015—2017

Recognition

  • Outstanding Achievement in Web Development
    — Web Awards
    2020
  • Award of Distinction (Silver)
    — Communicator Awards
    2020
  • Gold Award for B2B Website
    — MarCom Awards
    2019
  • Semifinalist
    — Adobe Design Achievement Awards
    2017

Selected Clients

  • B2B
    — Comcast Xfinity, Comcast Business, KDG, Oppenheimer Precision Products, Okta
  • B2C
    — Wild Alaskan Company, Hubble Contacts, ByHeart, Instacart, Mayo Clinic Diet, KITS, Warby Parker, Songfinch
  • Start-ups
    — tweetwith
  • Government Entities
    — U.S. Environmental Protection Agency, City of Milford (PA)
  • Design Agencies
    — Ampush, EGC Group, Kanopi Studios, The Science Project
  • Higher Education
    — Mount Aloysius College, Manor College
  • Non-Profits
    — The Arc of Lehigh & Northampton Counties, VIP Empowers, Veteran's Outreach of Illinois

Upcoming Projects

Outside of my day-to-day job, I like to keep busy with freelance work and self-motivated projects. Here’s a glimpse of what is currently in the works.

  • Web migration planning for medical spa
  • Landing pages and website optimization for a virtual training platform
  • Letterpress gifts + commissions!
Have a project?
Let's talk.